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About this event
Explore the world of the Fractional CxO!
This Peer Group will meet on the third Wednesday of the Month at 9 am PT
Stepping into the fractional world means managing a dual role as a fractional leader AND a business owner. While this is exciting and empowering, it is not without roadblocks. Fractional Leaders Caitlin Sachdev and Shelly Morales share their experiences to guide leaders in this evolving and growing space. The peer group will also include an ongoing “Ask the Expert” series, where every couple of weeks, industry professionals in Sales, Legal, Finance (and more!) will join our meetings to share best practices and teach essential skills to manage and grow your business effectively.
What to expect: A topical theme each meeting with guided questions. We may invite some expert guests selectively. No slides/decks or AV and a loosely structured dialogue.
Topic Examples that will be covered: The state of fractional work Starting your fractional business Establishing your brand and marketing your services Prospecting and lead generation Finding balance in your fractional business Setting up an LLC and creating contracts How to best manage your business finances Business development 101 Negotiation & managing client expectations Imposter syndrome and how to overcome
Chatham House Rule: What is said in this group stays in this group. Sessions are not recorded and will not be part of the library.
Experts
Caitlin Sachdev Executive Marketing Services
Caitlin is a seasoned full-stack Fractional CMO with a background as a start-up founder and over a decade of experience spanning fintech, green-tech, and automotive sectors. She has a proven track record of effectively spearheading go-to-market marketing strategies for both B2B and B2C enterprises. Before establishing her own fractional advisory firm, Caitlin co-founded CarbonForest, a carbon offset company that planted more than 12,000 trees in the United States.. Preceding her role at CarbonForest, Caitlin led the Innovation Team at Charles Schwab. Presently, she leads marketing at Field Control Analytics, a construction-tech firm, and serves as an active advisor to various companies and non-profit organizations.
Shelly Morales Founder | Chief People Officer | Advisor
Shelly Morales is a seasoned Executive, Advisor and Board Member who brings over two decades of experience helping global firms drive performance through forward-thinking HR leadership. Over the years, Shelly led teams at Juniper Networks, LinkedIn and Cadence Design Systems, and has held Executive roles in public and private companies. Shelly also founded MoralesHR, a full service consultancy that connects people and opportunities through networking. She currently leads the people function at Snapdocs, sits on the Board for The Last Mile Education Fund and is an active advisor at several companies.
Hosts
Cristina Scharffenorth Member Success Manager
Cristina Scharffenorth is the quintessential 'People Person' in her professional pursuits. Her innate talent lies in comprehending individuals and nurturing their personal and professional growth, all while working harmoniously towards shared objectives.
Over the past decade, Cristina has progressively shifted her focus towards leadership and talent development. Her roles have transitioned seamlessly, encompassing scouting, hiring, and placement, as well as comprehensive training, compassionate counseling, and empowering coaching. Whether in a supervisory capacity or as a skilled facilitator, Cristina consistently demonstrates her commitment to elevating individuals, fostering their growth, and nurturing their success.
Wed, Sep 18 @ 9:00am PT (1 hr)
VIRTUAL (Join us remotely! RSVP for link)
Members Only
Peer Group
Upcoming Events
Join us for a Salon or Meetup to get a peek inside our community! Peer Groups and Learning Circles are exclusively for members - log in here
- ALL events
- A Look Inside Athena
- Peer Group
- Salon
- Meetup
- Orientation
A Look Inside Athena
A Look Inside Athena is held monthly for prospect members to come and understand how Athena works. They will learn more about the backstory of Athena, see a tour of our platform, and have the opportunity to discuss more of what they are interested in and ask questions about joining our community.
Salons
Learn about the most pressing topics facing executives today in an intimate, yet casual, virtual setting. Hosted by board directors and leaders from the world's top brands.
Meetups
Gather with Athena members in your area for a casual, in-person Meetup. These are planned by request and hosted by Athena members in various cities. If you're interested in hosting and/or joining a meetup in the future, reach out to the Member Success Team and let them know.
Peer Groups
We have an incredible community of female leaders at Athena and we want to bring you closer together! Join a Peer Group and build a network of peers you can engage with for guidance, lessons learned and insights around a shared interest. Choose a topic that most interests you or drop in and out of multiple peer groups as it suits you best. You’ll find at least one peer group available to join every week. Each live session goes for one hour, no preparation is needed, just show up as you are. We look forward to seeing you there!
Learning Circles
A Learning Circle is an opportunity to connect with a small group of other Athena members in a focused yet casual setting, creating accountability around targeted learning to assist you in achieving your goals. Over the course of 6 sessions, club members will meet every 2 weeks to participate in an organic, peer-led discussion of the session's "chapters" consisting of 1-2 Athena salons which are to be reviewed on your own prior to the group session. When joining, members are committing to completing all 6 sessions.
Guided Networking
Typically led by one of Athena's coaches, networking events provide members an opportunity to meet one another in a smaller intimate and virtual setting.
Partner Events
These are typically in-person events led by Coco and our partnering companies on topics that are relevant to the industry and audience of our business partners.
Workshops
A workshop is an interactive session for members to actively practice something, such as their pitch. These sessions typically involve breakout rooms, member to member feedback and are not recorded.
Orientations
For members new to Athena looking for ways to engage, these bi-weekly orientations led by an Athena Member Success Manager, provide a live tour of Athena, member success insights, and a chance to get questions answered.
Enterprise Events
Athena customizes virtual learning events with expert business leaders tailored to a unique company’s needs. These events cultivate cross-functional community, development, and learning across the partner organization.
Other
Athena listens and we're always adding new event types and opportunities for members to engage. See what new events we are currently offering members.
No Upcoming Events Found.
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